Cloud Nine Media | GSK: Two stories, One disease.
Our approach to telling GSK's wonderful story of billions of pills donated to keep soil transmitted helminths at bay in remote parts of the world, was to cast the best children we could find to tell the story themselves. This film was produced as part of a suite of material gathered on two trips to India and Zanzibar for use as an advocacy tool to support GSK's donation programme. Having the children tell us their stories meant we needed to find confident speakers - no easy task in Zanzibar where traditionally young girls can be cripplingly shy. So we used a local fixing company to meet potential contributors, source the best stories and start to weave together a narrative that speaks to the heart - and the parent in all of us. Back in the UK we translated interviews, re-scripted and looked to use voiceover artists from the local African and Indian diaspora of London. This helped keep the child's voice at the centre of the narrative whilst avoiding the use of subtitles which can distract from the core action. Our way of working not only with the children, but their families, the community workers, the local projects, charity partners, the ministry of health, communities in the UK and our lovely liaison at GSK goes towards making a final product that gives a new perspective on issues of global concern.
drone, river, blindness, ntds, treatment, India, Zanzibar, film, video, documentary, gsk, pills, global, health, albendazole, gsk
20596
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GSK: Two stories, One disease.

CLIENT: GSK

DISTRIBUTION: SOCIAL MEDIA, STAKEHOLDER ENGAGEMENT

LOCATION: ZANZIBAR/ INDIA

EXECUTIVE PRODUCER:

Duncan Walsh

SHOOTING DIRECTOR:

Steve Maud

EDITOR:

Jez Hunziker

PRODUCTION MANAGERS:

Rachael Mclean-Anderson & Helen Button

Our approach to telling GSK’s wonderful story of billions of pills donated to keep soil transmitted helminths at bay in remote parts of the world, was to cast the best children we could find to tell the story themselves.

 

This film was produced as part of a suite of material gathered on two trips to India and Zanzibar for use as an advocacy tool to support GSK’s donation programme. Having the children tell us their stories meant we needed to find confident speakers – no easy task in Zanzibar where traditionally young girls can be cripplingly shy. So we used a local fixing company to meet potential contributors, source the best stories and start to weave together a narrative that speaks to the heart – and the parent in all of us.

 

Back in the UK we translated interviews, re-scripted and looked to use voiceover artists from the local African and Indian diaspora of London. This helped keep the child’s voice at the centre of the narrative whilst avoiding the use of subtitles which can distract from the core action.

 

Our way of working not only with the children, but their families, the community workers, the local projects, charity partners, the ministry of health, communities in the UK and our lovely liaison at GSK goes towards making a final product that gives a new perspective on issues of global concern.