CLIENT: MALARIA CONSORTIUM
DISTRIBUTION: SOCIAL MEDIA
LOCATION: MYANMAR (BURMA)
“The solution to the problem lies within the community, and we need to explore that solution”
Muhammed Shafique, Malaria Consortium
In Myanmar and Cambodia, malaria adversely affects huge numbers of people living in rural areas and working on or near rivers. And while new strains of the disease are often resistant to existing prophylactic treatments, an innovative new community programme is helping to lead the fight against it.
This film follows the work of the Malaria Elimination in South East Asia (MESA) project in Myanmar and Cambodia as it uses the power of community to combat this deadly disease.
Individuals within communities who have not contracted malaria over long periods of time are identified and then trained to share their good preventative habits with the rest of their community.
Using this approach, known as positive deviance, encourages greater acceptance and stronger ownership of best practice among the communities in which it has been introduced.
Commissioned by the Malaria Consortium, we embarked on producing a short documentary about the Malaria Elimination in South East Asia (MESA) project run in Cambodia.
Following a fascinating ten days in South East Asia, director and cameraman Steve Maud gained an amazing insight in to the plight of migrant workers in this area and this powerful new preventative approach based on community volunteers and role models.