CLIENT: PENGUIN RANDOM HOUSE
DISTRIBUTION: PENGUIN SHOP WEBSITE & SOCIAL MEDIA
LOCATION: LONDON, UK
Two days spent at the Isokon Plus workshop in Hackney Wick gave Cloud Nine Media an amazing insight in to the craftsmanship that goes in to producing this exclusive line of bookcases for Penguin Shop.
When shooting this film carpenter/craftsman Mark Smith mentioned the physical movement required to make an integral piece of furniture. So we opted for using a beatbox soundtrack married with the sounds of the workshop, to reflect the balletic movement of working in rhythm.