LOCATION: MIAMI, U.S.A.
Capturing people’s personal thoughts with the InstaBooth.
We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.
The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.
Here passers-by can sit and give their five cents. The more unexpected and personal the more interesting – as you can see in this film we made for FICO at this Decisioning conference.
Published on FICO World’s social channels soon after the conference, has now become part of their brand ethos: the value of us all as individuals rather than the labels we represent. That’s the real human capital that the world trades on.