DISTRIBUTION: SOCIAL MEDIA & BROADCAST
LOCATION: LONDON, UK
“It shows the power of the human spirit, we’re on the cusp of a fantastic achievement”
An easy stroll to the finish line? Not quite. Because of an unplanned rest on day five, Eddie now needs to complete two back-to-back marathons on this final leg to complete the journey in time.
Waiting to set off before the sun rises, Eddie is nervous, tired and just a little grouchy. But as supporters line the final route into Pretoria, we witness the culmination of a truly remarkable effort.
Cloud Nine Media: Every thousand miles begins with a production meeting
From Mthatha (the birthplace of Nelson Mandela) to the finishing line in Pretoria, Cloud Nine Media documented Eddie’s incredible journey every step of the way. Series Producer Steve Maud worked with Director of Photography Aaron Witchard to deliver daily content for BBC3’s new exclusively online channel on behalf of Lion TV.
Filming, editing and uploading over 100 short films in less than a month required absolute focus, logistical precision, and not a little stamina of our own. Eddie’s run captured the public’s imagination and raised more than £1 million for Sport Relief.
“It was really moving to see the crowds gather as Eddie reached the end of the journey,” said Steve. “We all knew we were witnessing something pretty special. Our job was to document that incredible moment and share the excitement that everyone felt.”