CLIENT: PENGUIN RANDOM HOUSE
DISTRIBUTION: INTERNAL COMMS
LOCATION: LONDON, UK
Michelle Obama’s new memoir ‘Becoming‘ was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton.
Cloud Nine Media captured the festivities in a video to memorialise the event and celebrate Michelle’s story.