Cloud Nine Media | Penguin: Michelle Obama 'Becoming' Launch
Michelle Obama's new memoir 'Becoming' was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton. Cloud Nine Media captured the festivities in a video to memorialise the event and celebrate Michelle's story.
michelle, obama, becoming, penguin, random, house, prime, lenses, making, film, video, documentary
20698
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Penguin: Michelle Obama ‘Becoming’ Launch

CLIENT: PENGUIN RANDOM HOUSE

DISTRIBUTION: INTERNAL COMMS

LOCATION: LONDON, UK

 

SHOOTING DIRECTOR:

Steve Maud

ASSISTANT PRODUCER:

Bruna Amaral

EDITOR:

Matt Robinson

PRODUCTION MANAGER:

Luke Williams

Michelle Obama’s new memoir ‘Becoming‘ was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton.

 

Cloud Nine Media captured the festivities in a video to memorialise the event and celebrate Michelle’s story.

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