Shooting in Jamaica, Kingston to a tight schedule because of safety risks, we had our work cut out to deliver on this ambitious concept: a child running through the shanty towns of Kingston, joined by many more, to arrive at the Child Resiliency Programme.
This film changed the narrative up, encouraging viewers to donate online and see a longer behind the scenes that we provided, showing the difference donations can make in funding life-changing projects like this one in Boystown, Jamaica.
This film was launched across all mid and long-haul British Airways flights on the 1st February, 2018 – 40 minutes before landing. It was designed to complement the new inflight safety video, featuring Warwick Davis who we used for the voiceover on our film.
As ever our films are the product of many dedicated and talented people from across the world.